This pledge drive has a $45,000 fundraising goal. The money primarily goes to KMSU's overhead expenses. Most of the local programs, including Sounds of Cinema, are produced by volunteers. Your pledges go directly to keeping the station on the air so that all of us can keep sharing our passions with you.
KMSU offers a variety of extraordinary and unique programming that is valuable to the community. The station allows local businesses, artists, and community organizations exposure they would not get otherwise. It is a truly independent voice in this community. Our playlists are not dictated from corporate offices nor are our views and opinions restrained by marketing departments and partisan talking points. Whatever goes over the air is the result of the dedication, effort, and passions of the station’s staff and volunteers. That feature is increasingly unique in broadcasting and KMSU represents something that the community ought to be proud of.
If you listen to KMSU and enjoy its content, please help to ensure that the station continues to broadcast its unique blend of programming. The reality is that radio—like everything else—costs money. Every piece of media that you hear, watch, or read costs somebody something to make into a tangible and accessible reality. Don’t kid yourself; music and movies and radio programs do not magically appear out of nowhere. They are the result of time and effort and investment. That’s where you come in. As consumers and citizens, we express what we want by the way we spend our hard-earned dollars. Every day we vote with our wallets whether it is at the market, at the local movie theater, or through a public radio pledge drive. And just like the goods of your favorite store, your support will determine whether or not KMSU’s product continues to exist.
It's also important to remember that pledge drives are about more than money. Space and funding are at a premium across higher education. When you make a pledge to KMSU you demonstrate that the station is valued by the community and that helps justify the station's continued existence.
Also, keep in mind that KMSU is a part of the Association of Minnesota Public Educational Radio Stations. This is a separate organization from Minnesota Public Radio and MPR's fundraising dollars do not go to KMSU.
On Sunday, April 21st, those listening to Sounds of Cinema from KMSU will hear a special pledge drive episode. Those listening from 89.5 KQAL FM in Winona will hear the regularly scheduled program.
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